H1 Title (example: 5 things…)
“Breadcrumb” internal link to blog with similar topic
A couple sentences for introduction, including the focus keyphrase
1. H2 tag
Could be a few short paragraphs
2. H2
A few short paragraphs again
(continue with same pattern) (somewhere in middle part, include same focus keyphrase)
H3 (example: “Conclusion”)
A couple more sentences including same keyphrase (could be same words in different order, but all in same sentence.)
Their example (from Yoast webinar) had title of “5 unforgettable places to visit on a trip to Osaka” and the focus keyphrase was “5 places to visit in Osaka”, so in a sentence, you could write “5 fun places to visit in Osaka”
Takeaway: use focus keyphrase 3 times in blog
References:
Yoast webinar - "How to Start with SEO"
with hosts
Mabel Adekola and Michael Quaranta